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Students involved in new strategy for social media

AF Bostäder has launched a new communication strategy for channels such as Instagram, TikTok and LinkedIn. Students have given their input and contribute to the content.

Students who live at AF Bostäder properties – and will do so in the future – are the primary target group for the new communication strategy. Therefore, the strategy has been based on a survey of what the students value about social media in general, and the requests they have for AF Bostäder.

The new communication strategy is to strengthen AF Bostäder’s brand as Lund students’ own housing company and offer varied content with everything from information and tips to competitions.

Instagram is the main channel, along with TikTok, and posts are divided into categories such as News, Sustainability, Our housing areas, Lund life, Student hacks, Memory lane and Help. Clear graphics ensure navigation is easy. The big news is that a number of students are producing films for the company’s channels, on topics such as life as a student in Lund and how it is to live at an AF Bostäder property.

The use of LinkedIn focuses on corporate culture and recruitment, and YouTube acts as a collection point for information and instructional videos. Housing information to tenants is always distributed via email, so that no one misses anything important.

Latest update June 28, 2024
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